5 Reasons To Do A Social Media Audit

social media audit

It’s important to monitor your social media accounts closely. Do you know what people are saying about your company? Are there negative reviews or comments that would be beneficial for you to address? What is the public perception of your brand? All of these questions can be answered with an audit. A social media audit will help uncover potential problems, give insight into how customers feel about their experience with you, and it will also provide a benchmark so that you can measure future performance.

What Is A Social Media Audit?

A social media audit is a plan to measure, analyze and improve your use of social media. It’s especially important if you have an online presence for your business or organization that needs management. An audit will help you align your brand with the latest trends, identify what’s working and what isn’t.

A properly executed social media audit can provide insight into:

  1. Your current strategy for using social media, including identifying trends that are working and not working in terms of engagement or reach.
  2. The most effective content to post on social media.
  3. What goals you should set for your social media accounts.
  4. Your marketing messages and whether or not they are meeting the needs of your customers.
  5. Which social channels (if any) are not getting enough attention and need more time or content to grow it out.

A social media audit is essential for any business that wants to stay ahead of its competition. By doing an audit you will identify gaps or obstacles to achieving your marketing goals. You’ll determine which channels are most successful so that you can focus on those ones first.

Limitations To A Social Media Audit

There are many benefits that come from conducting an audit as listed above. However, it’s also important to note limitations and caveats.

  1. Not all data is available in every tool or platform.
  2. Social media is an evolving landscape, so it’s hard to predict what will happen in the future.
  3. It often takes time and resources to manage a social media account.


If you want a blueprint for future plans, an audit will help you see where there is an opportunity and potential growth. A social media audit allows businesses to measure successes or failures, recognize where things need improvement, pinpoint challenges that stand in the way of achieving business goals. There are many resources online to guide you through the audit process. But, if you need help, contact us and we can do the audit for you!

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