Online content marketing is truly a tricky business. It has many aspects you should consider and requires abilities in both art and science.
If you’re a beginner in this challenging online war between businesses, or you’ve tried your best and haven’t reached your ideal results, don’t give up on your content marketing strategy. Instead, improve what you’re doing with these useful hacks to better understand your audience and attract more clients.
Know What to Write About
The most common way to generate new ideas and topics is to start brainstorming and come up with unique ideas. But this method doesn’t always work well, and definitely isn’t the easiest and practical one! If you have trouble thinking of new topics or you haven’t paid much attention to customer experience value, you can try the following methods.
Create a Content Calendar
Creating a calendar can help you save time and post regularly while promoting your main goals. There are topics to write about throughout the year, from holidays to national or important local days.
Other than that, by keeping a calendar, you won’t miss the opportunity to start writing about a sale, a giveaway, or a product launch.
Value the Emergence of Trends
There’s always something new and interesting happening in the world. If you’re quick enough, you can create valuable content about these changes or current trends and increase your website’s traffic like crazy!
Use Others’ Experience
If you want to create specific content about your industry’s topics, you can use ones that are already viral with great customer experience management with lots of shares.
A great method for doing so is going to Buzzsumo and typing in your keyword. You can then see the results on the headlines that got the most shares. Go to their websites and try to find the most popular articles, and use their topics.
After deciding what to write about, the most important thing is your headline. For grabbing a reader’s attention, you have less than 10 seconds. If your headline isn’t catchy enough, they simply won’t continue reading the next lines, and the bounce rate will go up.
In order to create a clickable headline, it’s suggested to come up with at least 25! It may seem like a lot, but it really helps if you learn more about it.
There are also some tools you can use to find out which headlines work the best through actual experience with websites like this WordPress plugin called Thrive Headline Optimizer.
Write a couple of headlines and choose the ones you like the best. Go to the mentioned website, and choose one of your articles for testing. Then add the chosen headlines you think can out rule the current one. You can use the site’s default engagement settings, or change them. Start the test, and the website will pick a winner headline for you once it has enough data.
Create Quality Content
The next step, and the hardest one, is all about creating quality and in-depth content.
What is required for good content is considering all details and possible aspects of your topic, and gathering valuable information while backing it up with reliable resources and statistical facts.
Another thing you should consider is that people tend to read and share the contents that evoke emotions in them. So, try to write your content in a way that makes people experience strong feelings of happiness, sadness, confidence, laughter, and so on.
Also, people are naturally attracted to positive emotions you can elicit. By making them feel confident, or by understanding their problems, you can go a long way in customer experience management.
Plus, Google tends to show content with long reads in its top 10 results list. So remember to choose wide subjects, dig deep, and use your keywords both in the title and the body.
Remember that there’s always the option of hiring a professional essay writer to do this job for you and set your mind at ease.
It’s a well-known fact that having a visually appealing website can attract more people. Other than the graphics, breaking your content down with related photos, videos, illustrations, diagrams, charts, and of course, infographics can really help.
Pay Attention to Your above-the-fold Area
This is the area of your page which anyone can see once they click on your link before they scroll down. A study has shown that most users spend as much as 80 percent of their time on your website in the above-the-fold area. So make sure to place important elements like the menu bar, share buttons, and call-to-action buttons in that area. It’s best if you avoid using sliders there because it can be disturbing.
We all know what an important role mobile phones play in all our lives, and more often than not, people are likely to visit your website from their phones. So be sure to create a mobile-friendly website to attract more prospective clients.
These little buttons are tipping points between bounce and conversation and they can easily increase your conversion rate. So, you’ll need to make sure they’re in the right place and easy to find, with the right size, color, and shape.
You should also pay attention to the message the button is sending out. Be sure to use a direct, active voice.
Increase Your Site’s Traffic
It’s all About Links
Nowadays, almost everybody knows that if you include the links of high-quality websites on your own, google will pass SEO value to your blog.
Another thing you can do is link to your own content! Google rewards this action as well.
As the number of high-ranking websites has grown, it’s hard to compete with them and definitely hard to get high-quality sites to notice you and link to your site. The only way you can make this possible is by creating link-worthy content.
For doing so, there’s an easy way:
First, you need to find relevant blogs and content that rank well and attract the people you want to attract. Then, you should check the numbers of shares the website gets with tools like Buzzsumo. After you’ve chosen the blog you’re sure will boost your blog’s search traffic and shares, you’ll need to look through it for old posts covering the topics you can write about.
You’ve got one? It’s time to hack! Create a better headline and a more in-depth content based on the one you found, only make it better.
Then, you’ll have to contact the site influencers and offer them your content to get them to link to your website.
Get The Audience to Share Itself!
Your website definitely has a share button, like many others. But where is it? You need to make sure your readers can easily find them. It’s absolutely necessary to have one above-the-fold. You can add one at the end of the article as well.
It’s best if you make your blog compatible with social media and have share buttons to email, Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
You can also give your readers the idea to share links to their profiles within your content by linking sentences like: “click to pin it to your Pinterest boards” or “let’s tweet this.”
Another amazing idea is to start sharing your content on social media yourself. This way, people will trust you better and click on the links on the posts you’ve shared on Facebook, Instagram, Pinterest, or LinkedIn. These are great platforms to share your content with images, gifs, and videos to attract more leads.
Create New Content by Updating the Old One
If you’ve been in your business for a while, you probably have lots of topics you already researched and wrote about. You can use those contents and change them into different types of content. For example, you can make infographics and videos from the articles you’ve written.
Remember to go back and update your content every once in a while. Check if the things you wrote are still factual, update your links if needed, update any screenshots or pictures. You can even rewrite your introduction and conclusion and create new bullet points.
Remember that growing a business always takes time, patience, and effort, but it’s not impossible to beat your competitors, especially if you use these online content marketing hacks. Using our advice, you can make sure that your marketing strategy is tailored to your target audience. Ultimately, the right approach and attention to detail will enhance customer experience twofold and bring you profit.