In this day and age, keeping in touch with your audience has become more intuitive than ever. With so many different ways to communicate online, podcasts have become one of the main ways to connect with an audience. In order to start making podcasts, you could convert an existing blog article and make interesting episodes around it. Don’t know where to start? Keep reading and take a look at these eight tips on repurposing blog content into a podcast.
The importance of repurposing blog content into a podcast
Until a few years ago, creating blog posts was the most popular way of providing quality information for clients. After their popularity skyrocketed, a new form of communication made its way to the stage.
In the world of online marketing, sales, and client communication, a podcast has become one of the most thought-provoking ways to share a story.
There are several ways to repurpose the blog content into good podcast episodes. You could choose to do it in an audio or video format.
Before you make a decision on this matter, you will need to do research. Find out what your audience is looking for and assess your existing content.
The main goal of a podcast is to interact with your audience in a creative way.
Where to start?
There are many reasons to start a podcast, but that doesn’t mean that it can be made with just about any content. Before repurposing blog content into a podcast, you should evaluate the content you already have.
It might be difficult to turn some topics from written words into video or audio stories. The main purpose of recording podcasts is to provide interesting content for the audience and “make them want more and wait for more.”
1. Organize and audit your existing content.
Having quality blog content is a great way to start making podcasts. Before repurposing blog content into a podcast, you should decide how to spread the topics into episodes. Some blog posts could be too short to be turned into a story. A 2000-word blog post could be turned into a few podcast episodes, but only if the topic is wide enough.
2. Decide on the podcast format
Podcasts come in two basic forms – audio stories or in the form of video. Choosing the right podcast format will depend on a few factors, but mainly on the topic you are speaking about.
For example, discussing a trending topic could be great in both formats. Still, an episode about a DIY project might be more interesting to consume as a video.
3. Choose the topics in advance
In order to know which topics your audience likes the most, you will have to do your research. Depending on the subject you are talking about, it will be important to know which topics you could (or could not) transform into multiple episodes.
Whether you choose to podcast in an audio or video format, picking the right topic will be the key to success. The next step will be to determine the ideal length of your episodes. Keep in mind that some topics might be too narrow to be discussed in more than 2 or 3 episodes.
4. Get your episodes ready
Since podcasts are made out of at least a few episodes, you should have your topics ready in advance.
Choosing the right timing for releasing the episodes is also of great importance. If the subject you are talking about is interesting, all you have to do is make two good decisions. The first decision is about the format of your podcast. Then the second decision is about the best timeline for sharing your content.
5. Plan the release timeline
There is no universal way of planning the release of your podcast episodes. The main goal in planning will depend on what your audience wants to see (or hear) in the long run. Branded podcasts could be posted weekly, monthly or they could be seasonal.
Before you decide which timeline will work the best for you, you should see how much blog content you have to work with. Choose the best way to spread your episodes throughout time and you will increase the positive feedback from your audience.
6. Communicate with your audience
Repurposing blog content into a podcast will be big news for your audience, so you will need to notify them of this.
If you have a business profile on social media platforms, you should announce your podcast episodes at least a few weeks earlier.
Email marketing could also be a great way of promoting a podcast, as well as sending new episodes to your audience.
7. Optimize your podcast content
Once you’ve repurposed your blog content into a podcast, you should optimize it for the best SEO performance. If you can’t do it yourself, there are many digital media marketing companies out there that know their way around effective podcast SEO.
If you have your podcast content ready for recording, you should think about who is going to see it or listen to it.
Boosting SEO performance is the best way to improve your ratings online and make more people listen to your podcast.
8. Use the right tools
There are many online platforms that are perfect for streaming podcasts, especially if you know which tools to use.
Editing your audio or video episodes has become easier than ever, so make sure your content is appealing and professionally edited.
Before you make a plan for releasing your episodes, you should do your research and decide on what will work the best for you. As for the distribution of your podcast content, you can rely on platforms such as YouTube, BuzzSprout, Audioboom, and Captivate, or hire an app design company to help you build your own podcast app. The cost of developing a podcast app will depend on its features, choice of a development company, expertise, and post-launch practices. But whatever the cost would be, getting revenue from it will be everlasting.
Repurposing blog content into a podcast can be done in many different ways. All you have to do is find the right topic, record it, and share it with your audience.