Running e-commerce is complex and demanding. You need to take care of your online presence, marketing, products, and customers. You need to take care of so many details, and your product descriptions are among your top priorities. Writing effective and creative product descriptions can help you boost your sales and get more people to your e-commerce. Of course, you’ll need to make them SEO-friendly. Writing SEO-friendly e-commerce product descriptions is not that big of a challenge if you have a good strategy to follow. That’s why we’re here. Below, you’ll find our ultimate guide with 9 tips to write SEO-friendly product descriptions for your e-commerce.
Let’s break those tips down.
1. Write Naturally
You want your product descriptions to be SEO-friendly and reflect what your potential customers are searching for on Google. This is why you need to establish and use a natural writing style to match their searches.
Here’s what that means:
- everyday language
- no formal or technical vocabulary
- friendly tone
- easy-to-digest language
Write your e-commerce product descriptions naturally to make sure everyone can easily understand your product descriptions.
2. Organize the Structure
You want your e-commerce product descriptions to be well-organized and make sense to both search engines and people reading them. That’s why you should create a clear structure by applying these simple rules:
- make the description short and concise
- use short sentences
- divide the description using subheadings
- use bullet points and lists
A well-structured product description will be easier to read, digest, and understand. Get help from an academic writing company if the task feels too demanding for you at first.
3. Use the Right Keywords
Keywords play an important role in SEO. But, choosing the right keywords can be a bit tricky. Use your keyword research tools to find keywords that:
- fit for your product description
- have a high search frequency
- aren’t too general and competitive
For example, the keyword “sweater” is going to be extremely highly competitive. Narrow it down to something more specific like “blue wool winter sweater” instead to rank higher for the keyword.
Also, don’t just randomly add keywords to your product descriptions. Instead, make them a natural part of your product descriptions and insert them seamlessly into the content. Keyword stuffing is not a good practice, and it will damage your SEO.
4. Provide Valuable Information
Product descriptions need to truly explain the value of a product and how it might contribute to a person’s life. This is why you always need to have a separate section explaining the benefits of the product.
Make sure to include:
- products key functions and how to use it
- main features
- solving pain points
This way, you’ll be speaking to your target audience about the specific details they want to hear. It will also allow you to add more keywords naturally and include potential search phrases such as “preventing eye strain” or “control smart home devices.”
5. Don’t Oversell In Your E-Commerce Product Descriptions
Your e-commerce product descriptions need to be as far from a typical marketing text as possible. You don’t want to come across as someone who’s just trying to oversell and exaggerating the benefits.
So, be careful about the vocabulary you’re using and avoid phrases such as:
- excellent value/quality
You’re not the one to judge whether your product is good and to what extent. Instead, focus on describing the true value of the product using facts and describing the benefits.
6. Speak to the Buyer Persona
Each product has an ideal buyer persona. It’s the typical customer who’s most likely to buy the product. Define the target buyer and make sure you speak their language.
This means that you need to know:
- their pain points
- their potential hesitations on whether to buy or not
- what they value and look for in a product
Combine all the information you gather and mention all the above in the product description. You’ll be hitting all the right buttons and speaking directly to the person reading.
7. Use Long-Tail Keywords
If you want to improve your keyword strategy further, you should definitely explore your options for using long-tail keywords and making your content rank higher in search results.
Long-tail keywords stand out if they are:
- more specific
- voice search friendly
- less competitive
So, a long-tail keyword would be “upholstered living room chair with wooden legs.” It’s hardly an in-demand keyword, and if you use it wisely, you might just increase your e-commerce website traffic.
8. Create Unique E-Commerce Product Descriptions
You don’t want to have any duplicate content on your e-commerce website. Duplicate page descriptions are bad for your ranking since they’ll make two or more of your pages compete with each other. This way, neither of them wins.
Also, you don’t want product descriptions that are:
Generating product descriptions using tools that do it automatically will significantly damage your SEO. So, do it by hand for each new product, and you’ll be doing yourself a huge favor.
9. Add a Call-to-Action
Finally, your product descriptions should always end on a strong note and try to inspire your potential customers to buy what you’re describing. Adding a CTA to the mixture is the perfect way to close the deal.
So, add a powerful and meaningful CTA to your product descriptions. Make sure they reflect your customers’ needs, problems, or pain points. Remind them that they could easily solve it and invite them to do so.
Use a catchy phrase such as “get rid of that outside noise” for noise-canceling headphones or “start your garden today” for some beginners’ gardening tools.
Final Thoughts On E-Commerce Product Descriptions
Writing great product descriptions is not an easy task. And, writing SEO-friendly product descriptions is even more challenging. But, with the right guidance and a proper strategy, you can do it easily.
Hopefully, the 9 simple tips we’ve shared above will help you nail each new product description and optimize the ones already published on your e-commerce website.