How to Use LinkedIn to Promote Your Business

promote your business with LinkedIn

LinkedIn is one of the best platforms to promote your business. Boasting over 756 million users from across the globe, it is the perfect place to spread the message about your company. Created in 2002, it has come a long way. Today, LinkedIn is used for making connections with future employees, business partners, and clients. If you have still not realized its potential, you are missing out. It is important that you make the most of LinkedIn to promote your business.

To help you promote your company on your personal LinkedIn, this post shares the top tips. So, what are you waiting for? Let’s dive in.

1. Create a Professional Personal LinkedIn Profile

One of the most important tips that you cannot afford to overlook is creating a professional LinkedIn profile. To establish a personal connection with others, it is just not enough to have a company profile. Therefore, you need to start by creating a professional personal LinkedIn profile.

Besides, company profiles tend to be impersonal and rather formal which is why it is best that you stick to your account. You must go provide all your details including education details, work experience, and personal information to ensure that the profile looks professional.

Only when you have a personal account would you be able to talk about the business. This should be reason enough to create a professional account. Make sure to select a high-quality photo for your profile picture. The picture should cover your face.

It is important that your picture does not have a busy background. Similarly, it is advised that you avoid using filters. The clothes that you wear for the picture should also be professional.

2. Set Your Profile to Public

Another tip that you should follow is setting your profile to the public. It will allow for future connections to put a face to who you are. All you have to do is head over to the settings and change visibility to the public. When you ensure that your profile is public, more people will be able to see your profile.

Since promotion requires visibility, you should never keep your profile private as it would prevent exposure which is something that should be avoided at all costs. The fact is that promoting your business is all about visibility. Hence, you need to set your profile as public.

3. Make the Right Connections

LinkedIn is a platform that is all about making connections. The main reason behind having a personal profile is to make connections. Therefore, you should devote your time to finding profiles that are relevant and useful.

Moreover, business accounts on LinkedIn cannot accept messages unless you use the account to message. This is why you need to make the most of your account by connecting with the right accounts. If there is an account that you find of use, you should feel free to message them.

Build a relationship with users through private messaging. It is a good idea to sync all your contacts to boost your connections. Add every contact you meet at networking events and make as many connections as possible to grow your business.

When you send a connection request, it is important that you also send a personal note to boost your chances of getting accepted. When users accept a request, they look at mutual connections, similar goals, your education and experience, and content shared.

Connect with potential employees, influencers, and clients to promote your business. Similarly, it is not necessary for you to accept every connection request you receive as your views must align with the users.

4. Regularly Share Your Expertise

A great tip that you should consider is sharing your expertise regularly. When you are consistent, you get to boost your chances of making connections. Through regular posts, you get to keep your connections engaged and grow your connections with increased exposure.

Post content that evokes discussion. You should always ask important questions and start discussions to take your engagement game to the next level. It will help establish awareness. When you think about the questions before asking them, you get to drive commentary.

Instead of focusing on a brand voice, you should write how you normally speak. It will enable you to build an authentic relationship. It is vital that you persistently share updates about your company and the latest developments in the field.

Every time you share a post on your page, you should also share a personal message to keep everyone updated. Besides writing content, you should also share relevant articles to establish your authority as a leader.

Aim to post at least once a month. It is also best that you tag relevant people to begin a conversation.

Always be comfortable about sharing your unique voice as people want to connect with people and not companies. You can also share updates about your personal life as long as you keep things professional.

5. Engage with Connections

Finally, you also need to engage with your connections to ensure that they pay attention to your business. When you engage with your connections consistently, it allows you to get involved in your industry. Feel free to like and comment on the most recent activity of your connections.

If your posts get more engagement, their visibility will increase. By regularly engaging with your connections, you encourage them to share the love. Besides, your comments will boost visibility. It is also important that you join groups.

Whether you run a software house in Islamabad or any other business, you can interact with future business clients and partners to grow your business. Then, you can invite them to follow your page.


There is no denying that LinkedIn is a great social media platform to promote your business. When you take advantage of the tips mentioned above, you will notice an increase in business popularity.

It is important that you use LinkedIn regularly to grow your audience. It will allow your company to achieve more with the platform.

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