Are you a new or small company looking to enhance your market? Or are you an ambitious, working-three-jobs entrepreneur trying to get more followers on Instagram to promote your business? You could be a well-established organization experiencing a blow to your revenue, so your product has to be advertised even more. All three of these individuals have at least one thing in common: they’re ballin’ on a budget when it comes to marketing.
Here, we’ve compiled ways to save money and build successful marketing strategies for your consumers.
Free Website Creation
You may need to do some research on what platforms will work best for your business, but many website-builders offer free or more affordable site templates (Wix)
Constant Contact and Squarespace to name a few). People appreciate simple, informative, and easy-to-navigate websites more than you think.
Also, this is a space to post engaging, relevant content, news updates, and so on. Plus, it’s cost-friendly if you post your own content. Blogging will increase your SEO (search engine optimization), and the more you blog, the more your content will appear at the top of search engine results pages.
Social Media Marketing
Social media contests are a great way to encourage people to interact with your company. This gives people the ability to show their skills and creativity while they receive cheap advertising. User-generated content is a free way to engage your consumers, and they react even if you, the employer, communicates with them through social media.
People are constantly commenting, sharing, and so on, so why wouldn’t you want to be a part of that? Those active on your social media pages will appreciate you getting to know them and leads to more connections later on.
Consider a Referral Program
You see this all the time after you buy online: a pop-message that says, “Be sure to refer a friend!” This seems trivial and maybe even ineffective, but people trust.
those they know. With little to no money, you can incentivize customers to spread the word about your company through word-of-mouth-marketing through your website, Twitter, or Facebook.
Make things easy for your clients by typing out company information so all that’s needed is a copy-and-paste to their friends.
Local Business Partnership
An article on lyfemarketing.com states, “Whether you partner with a similar business to do a joint campaign or just work to cross-promote one another, this kind of partnership can be invaluable to small businesses with small marketing budgets.” Whichever company you choose, make sure it complements yours. This is especially helpful if they are a more established company than you are; they can introduce you to resources, references, and collaborative ideas. This builds trust with your shared audience, and it is a mutually beneficial relationship.
Nothing is more noticeable than when company members get involved with local community non-profits, charities, and school functions. Volunteering and donating are great ways to gain visibility while also giving back to those surrounding you. Even just going to networking events do not cost a lot, and will build your confidence in your company.
Budgeting when you’re trying to promote a business can be super hard, but if you put in a few extra hours of research, your company can thrive. Any successful business has humble beginnings; just remember to give as much as you receive. Give advice to those less experienced than you and put in a good word or the organization that gave you referrals. Remain adaptable in the ever-changing world of consumerism.