What Is The Main Function Of A Logo?

One of the first factors to think about when creating a brand is logo creation. Even though some people may leave this step for last minute, you should make one at the beginning of your creative process.

The logo is a priority part to make your business memorable and successful. In this article, you will find out 5 reasons why it is important.

1. Create Brand Identity

Who doesn’t remember McDonald’s when you see  their big yellow arches? Without saying a word, the company immerses themselves into your daily life without you even noticing.

Associating colors, figures, and fonts to a specific brand is also a part of the brand’s efforts to create an identity. In other words, your logo reflects the story you are trying to convey.

As the genius Lagerfeld said, people, remember signs! Whether your idea is a small business, a multinational, or a personal brand, you have to speak the language of the signs for people to recognize your brand.

2. Builds Brand Trust

We all had the experience of a brand’s lack of efforts to produce quality content on their website or images that do not represent their ideas. If you were trying to contact them or buy their product, chances are that you are not! And the reason is simple, you do not trust them.

Building confidence with your audience is going to determine the future of your company. And creating a trustworthy logo is the first step towards building the relationship. Moreover, your logo is the opening door to developing a customer base. In other words, building brand loyalty.

Remember: people associate the quality of the logo with the quality of the brand.

       3. Competitive Advantage

Your logo is the perfect way to tell your audience how unique your company is. Therefore, it will separate you from any other competition. Maybe your company is dedicated to advocating for vegan-friendly products, and in your city, you are the only company that does that. Take advantage of what makes you a great brand. Equally important, your logo is the reflection of values and the image that you want to represent in your community. You are not like the competition, you are better.

      4. Brand First Impression

Just like whenever you meet a person, first impressions are the one opportunity to stay on people’s minds. Your logo is the first contact consumers have with your brand, it is their first impression of you. The better your logo design is, the more people are going to want to know more about it. In other words, this is your chance to build a consumer base and improve your first impression marketing strategy.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser

Glaser is the creator of the famous design of “I Love NY.” A logo so memorable that now is in shirts, mugs, and many more marketing materials. That is what you want for your brand.

      5. Online and Offline Branding​

Creating a business or brand can take a lot of time. There are many things you have to complete in order to have a great launch. And I am sure thinking about shirts, cups and any other marketing material is not the first thing on the list. However, having a logo allows you to have branding material.

Your logo is your company, and it makes it easier for you to add it to anything you want. When writing emails to companies, customers, etc. is a great way to market and establish your company. On the other hand, printing your logo for marketing material purposes will expand your brand awareness and recognition.

Share this blog!

About The Author

Skip to content