Having a website for your small business is essential. Nowadays, people research business online before engaging in any activity with the company. There are more reviews written every day and more businesses in social media. In the US, the primary is website with 78% of small businesses. This study made by Verisign, reflects the idea that websites are necessary for your business:
In general, respondents said that having a website makes their business look more credible. Four out of five (82 percent) would recommend a website to other small companies in their industry, with three out of five agreeing that a website is critical for small business success.
We understand the importance of the website for your business. Therefore, we want to offer these 5 reasons of why your small business needs a website:
1.You control the narrative of your business
Like any small business you need have a vision and mission for your company. Having a website is the best tool to convey those aspects of your business to the public. Your website helps illustrate a better picture of who you are as a company, your message and core values.
2. Having a website will attract new customers to your business.
As a small business, it is harder to reach your desired audience. Small businesses need a website to be able to account for not having the marketing budget and reach that bigger companies have. This is the best bank for your buck as you start with your company. The more people that you can get to check your business the better.
3. Add instant credibility to your business simply by having a website.
Having a website comes with the credibility that your business needs. It shows that you are prepared and stablished as a business. It allows you to show your expertise in the area and develop on some topics that can attract more customers.
4. Having a website will end up saving you time.
A website can host as much information about your company as you desire. Some businesses use this to create blogs and explain more about their area of expertise. Some other businesses use websites as a way to develop on frequently asked questions. As a small business, it is best to have different ways to illustrate your business to others.
5. Small businesses need a website to be truly competitive.
Most likely all of your competitors already have a website. If you want to stay relevant in your area you have to be truly competitive, developing a website is essential. Furthermore, you will lose many customers opportunity by not providing a website while your competitors do.