Creative Allies partners with BIC® to activate the brand’s Fight For Your Write campaign. On this occasion, our community jumps at the chance to participate in this illustration design contest. As a result, artists promote the power of writing and individuality.
Given that a panel of BIC® design gurus review the submissions, they have some judging criteria. The list of criteria includes Creativity, Visual Appeal, Fit with the Brand, Skill & Technique.
In summary, we reach over 1 million total contest impressions. What’s more, these creatives take the phrase “the pen is mightier than the sword” to a whole new level.