When the men’s and women’s soccer programs at the University of North Carolina at Chapel Hill (UNC) were faced with low attendance and little profit, they partnered with Creative Allies to help them re-connect their high caliber teams with the community. Capitalizing on the momentum of a heavily-watched Women’s World Cup, UNC knew now was the time to carry the torch and elevate women’s soccer in particular into a sport that could fill the stadium for each game. UNC soccer support primarily comes from two groups. First, the booster group known as the Tar Heel Soccer Club. Second, the rowdy fans that support the team under the name Anson’s Army. The Creative Allies team immediately knew the first step was producing next-level designs that would rival those of a professional soccer club. After hosting an exclusive contest that came with on-and-off the pitch incentives, Creative Allies provided Carolina with two outstanding logos, one for each group.