The inspiration for the design came from the OMYGOD! video - I started thinking about old vintage seaside postcards (I write a postcard everyday that I intend to send your way!) and wanted to create something like that in the image. The main character in the image is a reflection of the femininity Kate uses to empower herself and others, mainly shown through the character's red dress. Her blue hair is a reference to a bonus track on the album, Mermaid Blue. I drew the image by hand and coloured it with a combination of watercolours and pencils, and then edited some of the colouring in Photoshop to create a more vintage effect.