SELENA GOMEZ
Single Release Fan Art Case Study

Fan Engagement Campaign

Selena Gomez tapped Creative Allies to execute a digital fan engagement campaign for the release of her highly anticipated single featuring A$AP RockyGood For You.

The challenge was issued to our community of allies and her fans to create artwork inspired by the song. Let’s just say, we broke the internet.

The grand prize winner, Jordi Hayman received $500, a copy of the winning poster signed by Selena and select items from the Selena Gomez Adidas neo line. Two-runners also received select items from the Selena GomezAdidass neo line.

This is only one prime example of a “viral” marketing campaign we have in our history. Ultimately, Selena’s fans had a one-of-a-kind way to connect with this iconic musician, create genuine engagement and reinforce brand loyalty for Selena Gomez, and Creative Allies.

Connecting With Fans

In less than six weeks, Selena Gomez’s Creative Allies contest soared in popularity among fans and artists- directly engaging over 293,000 fans, while gaining Selena more than 16 million digital impressions. At the end of the contest, we tallied up more than 7,000 votes for the 935 incredible designs submitted.

1 +
Design Submissions
1 M+
Digital Impressions
$ 1
Designer Prizes

Featured Submissions

Here are a few of our favorite submissions from this contest.

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