You may have heard newbies saying, ‘you need a lot of money to get your music heard’. This idea is promoted by many label executives and managers. Fortunately, with today’s technology that is not true. To promote your music, all you have to do is be creative and think outside of the box. Small things like fan engagement and creative marketing can take you a long way.
One of the best examples, in this case, is Coldplay. Its most recent album marketing strategy is to post an ad in Wales’ Daily, a local newspaper. Apart from this, band of four was sweet enough to reveal the release of its upcoming album in a letter to a fan. How cute is that?
Basically, this proves my point. You don’t have to spend thousands of dollars of marketing, just think out of the box.
Here are some of the most common and cheap ways top musicians use to market themselves.
As dumb as it sounds, this method works wonders. It feels like wasting time, but it is not. Top musicians like Drake, Kendrick Lamar, Frank Ocean, The Weeknd, J Cole, Nicki Minaj, Chance the Rapper, Logic, etc. built their reputations and a strong fan-base by doing one or more free projects.
If we look at it from another angle, free projects present no risk to the audience. All they have to do is download the file and its ready to listen to. This way, you will be able to reach more people across the globe.
Another key point, based on Coldplay’s recent marketing strategy, is that newspapers have always been considered an unorthodox way of marketing. Therefore, many emerging and well-known brands don’t pay attention to this strategy.
However, it turned out to be pretty resourceful and the advertisement became the talk of the town for Coldplay. It’s not necessary that every newspaper ad will create such hype. The point is to ‘think outside of the box’. Do something out of the ordinary and you will find success.
In this era of influencers, collaborating with them and getting featured on their blogs will only do you good. This is a way to reach new audiences. Many people will discover you and if you have free projects, it will only add to your reputation.
Emerging influencers sometimes don’t charge anything or will charge you a minimal fee for collaboration.
Another easy and budget-friendly way of marketing yourself is by being active on platforms like Facebook, Twitter, Snapchat, Instagram, etc. Also, creating your own website is a pretty good option. The key to converting your social media into a marketing platform for yourself is being active on it. Keep your fans updates and upload good and creative content consistently.
In summary, these are some of the quick ideas that you can get started on. When you work on these tips, you will start stumbling upon opportunities that will make it easier to get yourself heard.
You might be disheartened by the stones being thrown your way, but it’s just a temporary phase. As I have shown, there are simple tips you can try to promote your music. Success should be inevitable.