RALEIGH – Want to win a free trip to this year’s Super Bowl in Miami? Well, you’re in luck.
The NFL is sponsoring a fan-designed t-shirt contest marking its 100th season. Better still, it’s being run by a local, black-owned marketing firm.
Creative Allies, which is based in Raleigh and headed up by African-American, female CEO Amie Thompson, recently landed the campaign and is currently accepting entries until October 15.
“The desire for unique, authentic, and fan-driven ideas is at an all-time high with the ability to connect and communicate with brands using social media,” 42-year-old Thompson told WRAL TechWire.
“The league chose Creative Allies because of our innovative crowd-sourced design platform that engages fans of all kinds. Being selected for this allows us to take fan engagement campaigns to a new level and on a larger scale with the most popular sports brand in the country.”
At one of her usual hangouts … Creative Allies CEO Amie Thompson at the Union Members House in Durham.
Fans are invited to design an original t-shirt celebrating “the past, present and future” of their favorite NFL team. The NFL will select 32 finalists – one from each NFL team. Then the public gets to decide on the winner.
The prize: a free trip to Miami to watch Super Bowl LIV in person, and the chance to see your t-shirt design being sold as official NFL apparel.
Founded in 2009, Creative Allies originally specialized in sourcing design for artists in the music industry. Today, its platform now offers content and design for every kind of business out there – with more than 100,000 contractors to source from.
Past clients include ESPN X Games, the Tampa Bay Lightning, Chris Paul’s CP3 Rising Stars program and a recent project with the UNC-Chapel Hill Women’s Soccer Team.
“We are becoming a driving contributor in the new age of fan engagement,” Thompson said.
