Any copywriter knows that no matter how long or short your writing is, it has to have purpose. This purpose does not necessarily have to fit your own personal style as a writer, but it absolutely has to fit the style of whatever campaign you’re writing for. Like most types of writing, copywriting should consist of multiple drafts, inspections, and tweaking to make it just right for the consumer. We’ve compiled some copywriting tips to become a stronger copywriter to make your boss happier with your work.
Break up your sentences more
Diction or word-choice is so crucial when curating a copy for a product. Sales copy has to be easy to read, and it has to flow. Grammatical rules do not always apply. Apple’s ad campaigns are filled with one-word sentences and phrases.
Don’t worry about plain English being too dull; this actually helps you connect to more people. Jargon and hyperbole tend to be off-putting to consumers. If you need help tightening up your sentences, try Grammarly or Buffer to give your copy the kick it needs.
Do your research
With any marketing campaign, a good copywriter does their research especially if you do not know anything about the topic, client, etc. Like any writer, you are creating work for an audience. Figure out what your audience gets excited about, what moves them. If you are working directly with a client, have a few meetings with them to understand the heart of their business or product. You can also expand your writing abilities by expanding your reading materials. Get familiar with more blogs, magazines, newspapers, etc.
Have an Engaging Headline
This goes back to knowing your audience. Not only should you write from their perspective, but you should write to them as their friend. When you’re writing behind a screen, it’s easy to forget how real people think. Try to think of power words, one being the word “you”. When you speak to a friend about an issue in their life, you want to make sure your focus is on them completely (if you’re a good friend). If it helps, work together with your marketing team to create some kind of poll or survey for people to take. Pay attention to their answers, and let your writing speak for itself.
Write Instinctively
Any copywriter knows that no matter how long or short your writing is, it has to have purpose. This purpose does not necessarily have to fit your own personal style as a writer, but it absolutely has to fit the style of whatever campaign you’re writing for.
Like most types of writing, copywriting should consist of multiple drafts, inspections, and tweaking to make it just right for the consumer. We’ve compiled some ways to become a stronger copywriter to make your boss happier with your work.
Create credibility to your work
Emotion is big in copywriting but so are facts. As much as you can, gather evidence-based material about the service or product you are promoting. You can also use the about-me approach in writing copy. This lets readers know exactly why your client created this product or service. You can also build credibility by detailing how the product or service was used by other customers in a customer-as-proof approach. The customer-as-proof approach is also powerful. People want to see results, so show it to them.
Copywriting Tips Summary
In summary, it’s all about the audience when you’re creating your copy. Avoid long sentences and wordy-phrases. Get to the point. Make the audience believe in what you’re writing about. Proofread your work and make sure it fits with your client’s goals as well as your own. If you find these copywriting tips helpful, please share!
By the way, Creative Allies is always looking for great copywriters to add to our community. If you are interested, sign-up!
