5 Tips For Successfully Branding Your Small Business Website

Having an online business requires a great deal of effort at every step. The first need is being able to offer a product or service that people want at a competitive price. This alone does not guarantee any level of success. Potential customers then need to know that the product or service exists and how to buy it. There needs to be a strategic effort made to draw people to one’s website or e-commerce platform. This is especially true for products or services sold in popular, high-competition, niches.

To do this requires the business owner to invest in a digital marketing campaign. They also need to optimize SEO on their website and associated content. You may offer quality, in-demand, product, or service. You may have an effective marketing campaign. But this is still most often not enough to turn qualified leads into buyers. The last major need is a well-designed and intelligently branded website.

Consider the experience a user may have when searching for a particular product that interests them. They come across a link or ad that leads them to a site that sells a product that fits their needs. And, it’s at a price they are comfortable paying. Now imagine if this website was a failure and had undefined branding. The user was only moments ago a qualified high-quality lead. But now, they will likely continue searching for another provider.

Buyers want to spend their money with businesses that have a professional appearance and instill confidence. “The first place they look for these qualities is the business’s website and branding,” writes Bill Jensen, a marketing blogger at Essayroo and Custom Writing. For this reason, it is important to create a clean, usable, professional-looking website that utilizes quality branding. Here we will look at some basic tips to do just that.

UX/UI

User Experience (UX) and User Interface (UI) are two of the main principles used to develop a quality, well functioning, experience for the user. UI focuses on the layout and aesthetics of the web page. It deals with how the site looks. It also helps you decide where drop-down menus and buttons are, as well as how information is organized. UX deals with the experience a user has to interact with a website’s layout, parts, and content.  

Poor UX and UI is a very common reason why a potential customer decides to take their business elsewhere. No one trusts a company whose website looks old, unprofessional, or visually unpleasing. The same can be said about UX. If the website is frustrating to use, data or information is obscured, or important functionality is not working as expected, the prospective buyer is likely to go elsewhere. There are many UX/UI testing tools that business owners can use to improve their website’s interface and improve user experience.

Do Away With Perfection And User Generated Content

While there is certainly a place for perfection it can grow old, causing a business’s website to look generic and impersonal. “A growing trend in marketing and website branding has been towards using real-life, often user-generated, photo or video to increase intimacy and confidence with potential buyers.” writes Jane Good, a journalist at State Of Writing and Best Essay Services. This can also help build a stronger relationship with existing customers as well as providing free content for marketing purposes or website photos.

Branding and marketing have changed from the days of the baby boomers where people wanted companies with the most professional ‘corporate’ image. These desires have changed for more recent generations who have expressed a strong desire for user-generated content.

Develop A Strong Logo And Use Social Media Icons

Don’t underestimate the power of a quality logo. The human mind has been partial to symbols and imagery since the dawn of man. Whether it be crude paintings scribed on cave walls or renaissance era symbols and statues everyone likes a good quality image. The logo is usually the part of a business branding that latches onto a customer or prospective buyer. It is how people recollect a brand or product. This is why a quality logo plays an important role

The difference between a botched logo and a well-designed one is a business’s bottom line. It is one of the oldest, yet most important, aspects of branding in history.

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