There’s no question that social media is a powerful tool for artists to build an audience and connect with fans. But, there are so many platforms and options out there. It can be tough to know where to start or how to make the most of your efforts. The first thing to remember is that you are a brand, not just a musician. If you keep that in mind and think like a brand manager or a CEO, you will make much better decisions to promote yourself as an artist. You’ve probably read some of the common social media suggestions such as picking the right platform and consistently posting. I’d like to share a few more tips on social media for musicians to help you get the most out of your online presence:
Engage with your supporters
Social media for musicians should be a two-way street. It seems obvious, but many artists just post and don’t actually interact with their fans. If you’re not already engaging with your followers on social media, you should be!
Engaging with your followers builds relationships and trust. When your followers feel like they know, like, and trust you, they’re much more likely to buy from you. Engaging with your followers also helps you to better understand their needs and wants. By paying attention to what they’re saying, you can learn a lot about what they’re looking for from a brand like yours. Finally, engaging with your followers shows that you care about them and their opinion. This can go a long way in building brand loyalty.
Use a call to action
As an independent musician, one of the best ways to get more improve your social media is to have a strong call to action in each of your posts. A call to action is a statement or phrase that encourages your audience to take a specific action, such as liking your page, sharing your content, or subscribing to your YouTube channel. When used effectively, a call to action can be a powerful tool to help you grow your online following. You may be surprised that if you ask your fans to follow you on social media, they will. If you ask them to comment on your post they will. If you don’t ask them to edo anything, they won’t do anything!
Support other artists
Social media for musicians shouldn’t just be about self-promotion. You should also find creative ways to share information with your audience that they might find valuable. One creative thing you can do is show some love for other independent artists. Perhaps there is a vibrant independent artist scene in your city, and shine a spotlight on events and other artists that you know. Take time to discover other artists on social media and share what you find with your followers. In addition to promoting your art, you want to be seen as a resource or as someone in the know when it comes to the music that you love.
Don’t obsess over follower numbers
Having 100,000 followers but very little engagement and no sales won’t get you as far as 10,000 followers who engage with your content and buy your music. Keep that in mind. If your smaller number of followers are really loyal, they may eventually turn into buyers – tickets, shows, merch, etc. Focus more on your engaged followers than just total followers.
Engagement is a more accurate measure of success than followers, as it captures how engaged your followers are with your content. While followers may give you a sense of your reach, engagement measures how people are actually interacting with your content. This includes likes, comments, shares, and other forms of interaction. By tracking engagement, you can get a better sense of what content
As an independent artist, utilizing social media is crucial for promoting your work and connecting with potential fans. The tips shared in this article should set you in the right direction to manage your social media and the engagement you have with your fans.