Blue Blood Rivalry tapped Creative Allies to create a newsworthy sports marketing fan engagement campaign. The goal was to generate buzz among alumni and fans of Duke University and UNC-Chapel Hill from all over the world. Given that they have millions of fans and followers worldwide, there is no doubt this campaign would be as exhilarating as a Duke-UNC hardwood classic.
Authentically connecting with both sides of the rivalry is no easy feat. Luckily, the Creative Allies community is known to hit a buzzer beater or two. With this in mind, this short-term contest has a goal of finding a logo design for the first of many Blue Blood Rivalry road races.
To summarize, the contest itself results in 100,000 digital impressions for the new brand. The results of the contest also included a long-term marketing relationship that includes future campaign work. The initial winning logo has been used on a variety of merchandise since 2017.
Creative Allies continued to work with the brand on a variety of marketing campaigns. Mainly, our team handled social media management, email marketing, online store management, and other marketing activities as needed for the twice per year road race. We helped the brand engage fans, encourage run participation, and build overall awareness for the brand.
The brand continues to look forward to expanding product lines with existing designs from the contest when needed. Overall, the partnership with Creative Allies identifies exciting new ways to engage with fans on a local level.
The annual road race is always a hit as is the beer. In addition, the film that sparked it all is still available.